Specifically, Educate To Connect Method Can Help You

*Restructure your thinking about promoting yourself to eliminate promotion reluctance and give prospects with what they need and want to hear from you 

*Use your existing clinical skills to make your marketing value-based and educational to provide special assistance to them

*Share with potential clients practical, problem-solving information that shows your caring and expertise

*Create your image as an authority and accessible resource that clients long for 

*Bond with potential clients well before they consult with you to establish rapport and trust with them

*Become the confident and competent business person you want to be and CAN 
be ... in the rewarding professional practice you deserve to have.

You Will Discover How To 

YOU CAN FORGET about wondering if you are attracting clients
YOU CAN FORGET about hoping your business is finally growing

NOW you can overcome your fears, conflicts, and challenges to 
create profitable visibility and credibility to attract your ideal clients 
... with the Educate To Connect Method.

What Your Private Practice Requires to Be Successful

Because therapy deals with some of the most stressful experiences in life, your value-oriented, education-based marketing materials need to show prospects that you are especially sensitive to their situations, concerns, and distress. They will not know unless you tell them. But you are telling them not to "sell" anything. You are telling them only to offer the best help they can get to solve their problems and relieve their distress.

This means you need to demonstrate repeatedly that you know what they are going through and can help them in an empathetic and growth-oriented way. You need to communicate consistently that you have the experience and expertise they need and that will benefit them more than self-help gurus or life coaches.

Your practice promotion needs to continually demonstrate that YOU are the only one focused on their issues, concerns, values, feelings, and overall satisfaction.

As poet Maya Angelou has said,  " ... [P]eople will forget what you said, people 
will forget what you did, but people will ever forget how you made them feel." 

What Are the 5 Promotion-Related Problems Private Practice
Professionals Like You Face Today?

1. Desperation and helplessness about consistently getting clients and full fees

2. Reluctance and discomfort because of the myth that promoting yourself and your services is akin to "selling" - "chasing after clients" and trying to "coerce" them to "buy"  

3. Lack of a necessary value-based, education marketing plan and strategies to add to and support your prospect-desired clinical skills

4. Inadequate ways to track which of your promotion techniques actually attract your prospects and get them to eagerly become your clients

5. Confusion about how to confidently kick-start your business so you can not only survive but also thrive as both a professional and businessperson.

Why Listen to Me?

I am a Social Psychologist, with post-graduate counseling training, and coach who has worked for over 25 years with solo professionals to show them how to improve their soft-sell relationship marketing, eliminate promotion reluctance, enhance their image, and forge dynamic interpersonal and communication strategies.

But for nearly 10 of those early years I struggled as a private practitioner to find 
the right ways to make my business visible, credible, and profitable ... without selling. I spent many thousands of dollars doing all the wrong things (sound familiar?), such as 

- Sending out beautiful, slick, "feature"-loaded brochures to people in general who did not know me and had no reason to be interested in what I said or did

- Buying ads in newspapers, magazines, and Yellow Pages that my prospects might or might not see which were focused on me and not on the real emotional and life benefits to clients they wanted to know about. 

If only I had had a soft-sell mentor then ... . I was spinning my wheels, incredibly frustrated, and reluctant to do the things everyone advocated because they hinted at the unprofessional crassness of "selling." 

Traditional hard-sell techniques turned my stomach. I was very conflicted and, as a result, depressingly unsuccessful as a private practice professional, just getting by. I was even beginning to feel hopeless and think I was a failure. 

Then, one day, I had an aha (or maybe a mental kick in the rear) that put everything into perspective for me. Rather than continue with what did not work, I could market to my prospects in a focused educational, qualitative way. 

I would make it all about them (not about me). I would make it all about the emotional benefits (not the features of my practice) they looked for, desperately wanted, and had difficulty finding. 

I would use my self-presentation, self-promotion, educational and relationship expertise and experience to do it. Light was dawning and hopelessness was finally fading.

This led to my developing an education-based method that is geared toward comfortably creating relationships with prospects and letting the value of that education and its rapport development demonstrate its benefits to them. 

They would decide if what I offered fitted their needs and wants. I did not have to compromise who I was, my values, reputation, or credibility. I was simply sharing what I offered for them to choose to accept. What an incredible relief that was! 

Consequently, I know 

This is the Educate To Connect Method which can help you build your practice. You can increase your prospects and clients up to 20% in only 3 months ... through simply educating prospects, giving value, and creating relationships with them ... all without even a hint of selling!