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You Can Make More Money

Promote Your Practice Comfortably

Attract Your Clients Simply With Integrity
 ... Without "Selling"

Feel Good About What Only YOU Can Provide

Grow Your Practice Outside Managed Care

With the
"EDUCATE TO CONNECT METHOD"


 

If You Are Not Attracting Your Ideal Clients 
and Growing Your Practice ...

Educate To Connect Could Quite Possibly 
Change All That ... Forever ... By Showing
You How To

Increase Your Prospects and Clients Up to 
20% in Only 3 Months in 5 Simple Steps.

 

Leslie was a frustrated licensed social worker
making $60 a hour until she changed her image 
and informed the public what she could do for 
them. After 45 days she reset her fee to $125 
an hour and will be resetting it upward again 
soon because of the public's recognition of all 
the value she is sharing.

 

 



Signe A. Dayhoff, Ph.D.


 
 

Upcoming Events

 


 

 

It's Different From Anything You've Ever 
Seen Before

Educate To Connect Method Is About The 
One
Thing That Separates You From The 
Other Private Practice Professionals Who Have 
a Full Practice and Full Fees You Wish You Had
 
And ...
No ... It is Not About
 
... More Advertising Dollars

... Greater Specialty Expertise or
 
... Better "Influential Connections"


It's More Important ... and Powerful ... Than That!

Successful private practice professionals are really not so different from 
you and me. But ... they know and do things the rest of solo practitioners
do not ... And ... surprisingly  ... it is not anything unusual or difficult.

Let Me Spell It Out For You ...


What Makes Them Successful Is ...

Using Value-Focused and Effective Practice-Promotion Designed For The 
Specific Needs of Private Practice Professionals Like You Today ...

Promotion That Is 

- Comfortable ... Professional ... Ethical ... Dignified ... Successful 

- Focused on Each Step of the Your Promotion Process From Attraction to 
Connection to Conversion of Your Prospects to Your Clients to Referrals!

- Based in Educating Prospects, Providing Significant Value, and Creating Pre-Client Relationships

- Without Conflicts or Compromise of Your Values, Credibility, or Reputation 

This is the Heart of the Educate To Connect Method.

Discover What's Holding You Back

Others who are less skilled and experienced are achieving the accelerated growth and success you only dream about. Why is this?

Perhaps it is because ... 

You are caught in the trap of being a professional who believes that in order to grow your business you have to sacrifice your integrity and credibility and resort to "selling" and "chasing after clients" which you are more than a little reluctant to do  

Your marketing is strategic and client-centered but for some reason does not reach your audience often, continuously, consistently, and educationally

OR perhaps it is because ... 

Your college or professional training did not teach you the following:
... Your success would be based on more (like knowing how to conduct a business) than just your achieving the highest clinical skill level
...
How to actually attract prospects and turn them into clients
... How to demonstrate to potential clients that you are their trustworthy advisor and ethical problem solver
...
How to communicate outside therapy sessions so as to emotionally touch prospects' needs and wants
... To be a business person first, a professional second, and how to resolve the seeming contradiction between the two
...
How to develop your business in a step-by-step fashion so you can finally get a full practice with full fees.

   
The Educate To Connect Method Can Remove Those Obstacles

The Educate To Connect Method is an innovative education-based relationship marketing training, specifically designed for private practitioners who are not 
yet fully successful and comfortable in attracting their ideal clients.

 

Remember: As a Private Practice Professional, You Have a 
"Self-Promotion Obligation" 

Because you are an expert and highly-skilled professional, it is your duty to be sure you are letting people who are your prospects know about your valuable services

... How they can find and access you easily and comfortably with their delicate problems

... How you can help them solve those problems to their emotional and financial satisfaction

When you do not effectively let them know you exist and the worth of what you can provide to them, you are doing a great disservice
 
... Both to all those individuals who are in pain and truly need your unique, valuable, expert help
 
... As well as to yourself and your business growth.
  

 

Hi, This is Dr. Signe, Your Educate To Connect Method Coach

Let me tell you a little more about myself. Over the last 25+ years I've helped 
2,203 professionals in diverse fields to

... Alleviate their self-presentation and personal- and practice-promotion discomfort
... Create confident, effective interpersonal and marketing communication that instills rapport 
... Educate their specific audience on how they can be helped best by them ... 
and only by them
...
Build their business profitably and professionally with personal and financial satisfaction.

 
As a value-focused, education-based, relationship marketing coach-consultant, I have helped private practice professionals like you: 

* Psychotherapists
* Coaches
* Aesthetic physicians
* Physicians
* Dentists
* Veterinarians
* Nutritionists
* Consultants
* Attorneys
* Trainers
* Massage therapists
* And many others, such as software developers, computer programmers, journalists, real estate agents, financial consultants, health care corporations, seminar leaders, entrepreneurs, TV producers, Hollywood script writers, FBI agents, and national company CEOs.

 

Successful Private Practitioners With Whom I Have Worked Who Have Solved Their Business Growth Problems ... 

... A psychotherapist with a small practice became the leading consultant-essayist for a online children's education network with rave reviews and a high five-figure salary.

... A licensed myofascial massage therapist went from 21 clients per week to 47 in three months without trying to coax, persuade, or coerce prospects or creating embarrassing, garage-made, cheesy commercials.

... A unknown life coach who advertized in a local marketing throwaway created a growth-oriented 30-minute cable program which made her a sought-after community growth-authority and celebrity in 5 months.  

 

How About You?

Wouldn't having a customized marketing plan that helps you cut your losses 
and significantly increase your bottom line solve many of your problems?


I Have Shared Your Challenges

I know firsthand what you face as a private practice professional in trying to grow your practice ... and do it with dignity and integrity. I too have faced them ... and ... finally overcome them. YOU CAN TOO!

Fortunately, to improve your practice you do not have to 
...
Struggle through the many years of frustrating trial-and-error and slogging in that "sales-based" marketing quicksand that I did
... Feel like screaming and pulling out your hair as you try to figure out why nothing you have tried so far has worked for your practice, much less increase its revenue
...  Desperately search for a lifeline as if you were drowning in hopelessness, helplessness, and on the verge of red-ink-covered financials. 

I have already done all that for you with Educate To Connect Method. All you have to do is let me help you create and implement your own education-based relationship marketing plan to confidently, effectively, and freely hit the ground running.

 

Think About What Change Could Mean ...


Imagine you could effectively reach your prospects AND maintain your dignity and credibility ...

... Wouldn't that be a relief?

Imagine you could overcome your fears and challenges and convert prospects to clients quickly ...

... Wouldn't that solve a lot of financial and other problems?

Imagine you could do it comfortably, authentically, ethically, and professionally ...

... Wouldn't that help end your personal conflicts and practice growth worries?

Imagine you are known and respected as an authority and accessible resource ... 

... Wouldn't that help your visibility and credibility for getting clients and referrals?

Imagine you never have to worry about the distastefulness of making a "sales pitch" or relying on managed care or insurance company fees!

... Ahhhh! Oh, Boy, YES! 


As an Educate To Connect Marketer You Can!

The Educate To Connect Method Shows You ...
* Not Only Exactly What To Do ...
* But Also Precisely How To Do It - So you're not left saying, "Great! I have all this information but, good grief, now what am I supposed to do with it?" 

You will know and be able to effectively employ it.


Specifically It Shows You How To Change Your Thinking and Actions To ...

- Look at marketing in a whole new, positive, less intimidating, practice-enhancing way
-
Identify and describe your ideal prospects in exquisite detail so you know where to find them and how to target them 
- Create your core client-focused, "what I can do for you" message that will be the central part of your education materials

- Develop your value-focused, education-based relationship marketing plan so you know what needs to be done and when
-
Motivate prospects to want to know more about you and your service and call for an appointment

- Make authenticity, trust, rapport, relationship your primary marketing goals because you are a professional and that's what potential clients want
-
Use proven office procedures that support your desired image of expertise and comfort because "internal marketing" can be as important as "external marketing"
- Plan for and do follow-up with simple remembrance techniques to remind clients that you respect, value, and care about them
See positive changes almost immediately ... and solid practice improvements in as little as 3 months. 

But What That Really Means To You is That ... 

* You become economically empowered so you can comfortably rely upon that income to make business and personal plans

* You transform your feeling of overwhelm into a liberating experience of control so 
you can act to confidently attract clients who want to work with you

* You no longer feel hobbled by a practice that's just limping along. Instead, you're excited and anticipating the creation of many hours, programs, and products with your integrity-based relationship marketing.

* You say good-bye to concerns, conflicts, and fears of having to compromise your values, credibility, and reputation as a professional in order to grow your business

* You no longer fear losing clients to self-help gurus and life coaches when you increase your fees to represent the expertise and true value you provide

* You develop energizing ways to effectively and efficiently address practice challenges that have previously left you feeling stressed out and spinning your wheels.

* You can finally allow yourself to relax because you KNOW you're on top of things

* You easily and simply create ongoing value-based visibility and credibility that will stand you apart from others in your field, even self-help gurus and life coaches, by focusing on what ONLY you can provide

* You kiss adieu the captivity/partial-payment status of dealing with managed care and insurance companies and build the highly profitable practice and the personal satisfaction you have been lusting for ... and richly deserve.

 

 

What Does Carleton W. Kendrick 
Say About Dr. Signe's
Strategic Self-Promotion Methods?

 
 

"Dr. Dayhoff's clients have achieved more career and business success as a result of their new-found comfort in work, life, and social situations. 

- Carleton W. Kendrick, Ed.M, LICSW, 
Family Therapist, Speaker, and author of
"Take Out Your Nose Ring, Honey, We're going to Grandma's"

Why Does Carleton Recommend Dr. Signe: 
"
Her clients achieve more career and business success."

 

 

Best of all, you can enjoy the satisfaction of serving prospects and clients in the most ethical, professional, comfortable ... and profitable ... way possible ... as you build your practice as your dream business.
  

 

What Does Dr. Karlene M. Spivak
Say About Dr. Signe's  Strategic Self-Promotion Methods?

 
 


"I highly recommend Dr. Dayhoff as a professional coach. She is intelligent and insightful and a real pleasure to work with ... . If you fear presenting or marketing yourself, she’s the person to help you prepare for those big challenges."


- Karlene M. Spivak, Ph.D., MBA, 
Spivak Associates LLC

Why Does Karlene Recommend Dr. Signe: 
"She's intelligent, insightful, and gifted."

 

You Can't Get Much Simpler Than This Systematized and Proven Method

 

 

What Does Derry Moritz
Say About Dr. Signe's  Strategic Self-Promotion Methods?

 

 

"I have known Signe Dayhoff for over 10 years as an advisor. Dr. Dayhoff has a delightful sense of humor, a quick mind, and is facile in her ability to recognize ways in which a situation may be adjusted to improve it.

"Dr. Dayhoff is warm and affirming, pointing out well-delivered approaches without condemning less than ideal ones. I would strongly recommend her to help any client set attainable and desirable goals and guide that person through to the achievement of such actions."

- Derry Ann Moritz, B.S.N., M.Ed., M.S., M.Phil.

Why Does Derry Recommend Dr. Signe: 
"She guides people through to achievement."


 

But What Happens If You ...  Wait?
 
Unfortunately, if you wait, you not only gain nothing ... but you also are likely to lose even more:

- Money 
- Clients
- Your Visibility, Credibility, and Marketplace Position.

Your practice growth and profitability depend upon your acting now to attract prospects and convert them to clients. You may be okay this month, but what about next month? And the month after that? Do you really want to spend your time wondering, anticipating, and hoping if this will be a financially comfortable month, or hand to mouth?

When you don't actively market yourself, you are still marketing yourself—but not positively. You are letting others in your field dictate how you will be seen. You are at the mercy of others' perceptions and judgments with no contradiction from you. 

Your potential clients have no way to assess what you can provide them. You become, in effect, invisible. If they cannot know, like, and trust you, they will likely not even consider contacting you.

But you do not have to become invisible. You now have available a step-by-step method and personal assistance that will show your prospects your value to them.

Waiting is not an option ... not if you truly want to finally improve your practice and fulfill your professional life.
 

How Can You Access the Educate To Connect Method?
 

Educate To Connect Method Coaching Program 

Educate To Connect Method (ETCM) is a 6-session virtual program. Specifically, contact is carried out by telephone in a 55-minute teleseminar format every two weeks, with supplementary e-mail, fax, and website information. 

In addition to the two monthly conference calls, you can e-mail me once every two weeks (that is twice a month) for feedback to help keep you focused and on track

You will also receive exercises, assignments, examples or what works and what does not, and useful resources. You will be expected to keep a daily log of what you are doing and the results you are getting.

You will gain an understanding of the common obstacles and challenges of the therapy "business" and develop a tool bag of strategies and solutions for them. You will base your vision on client values and connecting with clients in a whole new educational way. You will re-define your entrepreneurial goals and how to achieve them with purpose, confidence, conviction, and commitment. 

Session 1 - Go over your Current Marketing Assessment which you will have received and done prior to the first session. This will detail where you are now, what you have been doing that works and does not work, what your strengths and weaknesses are, and where you want to go with your business. Emphasis will be on your practice as a business.

Session 2 - Determine what your core message and vision and mission statements are, how effective they are and how they can be tweaked to be even better, and how you are communicating them to your prospects. 

Session 3 - Address benefits of soft-sell marketing versus hard-sell marketing, the need for relationship-based educational marketing, and how to overcome marketing reluctance which often holds professionals back from growing their practice. Emphasis will be on establishing an entrepreneurial mindset.

Session 4 -  Create an education-based marketing plan which focuses on your relationship with your client as well as your professionalism and integrity. Create strategies and implement tactics for visibility so you can be seen as an authority and accessible resource.

Session 5 - Develop greater credibility with varied media, including your website, so prospects will see you as the caring expert who understands and can help them solve their problems, and clients will refer to you. This call will also have a brainstorming session to help you be more flexible and expand your specific marketing options.

Session 6 - Track your marketing from attraction of prospects to conversion to clients and look at how your office appearance and staff performance contribute to your marketing message. Consider whether coaching would add to your ability to help clients and help your bottom line.

With this information, you will create a customized marketing plan for yourself that is SMART

- Specific
- Measurable
- Achievable
- Realistic
- Time limited

There will be a replay available of each session for you. 

Cost: $479*

*However, because I know you especially need this program in our slow economy to get your practice moving as quickly as possible, the next scheduled 6-session Educate To Connect Coaching Program will be only $197.

(Next Scheduled Program to Be Announced Soon in the "Educate To Connect Tips" ezine)

 

Additional Marketing Services

If you wish to sign up for further coaching or consulting upon completion of the program. OR, you may wish to simply avail yourself of my other marketing services.   

Coaching:

We meet once or twice a week for 30 minutes per session to discuss what you have done, what results you have achieved, what obstacles you may have encountered, where you want to go next, and what your next steps are toward achieving your goal systematically, step-by-step. We can deal with any aspect of your practice and marketing and how you relate to it.

Consulting:

You can schedule time for individual telephone consultation or a conference call 
with your practice people. I will respond to your questions, offer comments and suggestions as feedback, and recommend steps you can take to achieve your marketing goals.

Research has shown that a well-defined goal, strategic plan, core message, commitment, laser focus, client-orientation, and persistence are the keys to positive change and achievement but especially to private practice marketing success.

Fees are based on the nature of the service and the time required and are usually charged at $400 per hour. When you give me the details, I will quote you my fee. I request payment in advance—at the time I make your appointment.

Seminars and Teleseminars:

I offer seminars and teleseminars on education-based relationship marketing to professional associations and groups. I can present seminars in person or by telephone as a teleseminar. I base seminar fees on the length of the presentation, the size of the group, the preparation time required, travel and distance, as well as the time I will be out of my office. If you'd like me to address your group, please do not hesitate to call.

Pre-payment for Educate To Connect Coaching, Consulting, and other marketing services is required. 

 

 

What Does Anne Lane
Say About Dr. Signe's  Strategic Self-Promotion Methods?

 


"Signe Dayhoff is serious about helping people be effective at producing changes. Smart, capable, well-informed, and a discreet confidante who can share fresh perspectives. Her optimism, sharp intelligence, humor, gentle irreverence, and a belief that new choices mean new chances make me happy I know her."

- Anne Lane, Activist for Reform of  Middle School Education and Co-Director of Faith, Reason, and Philosophy Conversations
 

Why Does Anne Recommend Dr. Signe: 
"She's smart, capable, and well-informed."

 

And ... You Can Know Ahead of Time That ETCM Is Right For You
How? Simple! ... You Can Try It On ... For Free ...

What could be better than that!

That's right! ... A no-sweat, no-hassle, no-obligation trial run

So sign up for your FREE 30-minute phone consultation (value $200) with 
your
Educate To Connect Method Coach, Dr. Signe. 

I will help you clarify your issues, goals, and assess what you're doing right 
and what currently needs some improvement. 

At the end of the complimentary session I will suggest what steps you might consider next in order for you to move closer to achieving your marketing goals ... and your practice's bottom line success.

You cannot ask for a more effective way to experience Educate To Connect Method Coaching-Consulting ... and ... what is even better ... it is my gift to 
you ... no strings attached. 

Then ... you can decide which ETCM service would work best for your individual needs and situation.


Remember: 

This is a complimentary, no-obligation offer ...
... So give it a try. You have nothing to lose ... and everything to gain.

When you take advantage of my FREE 30-minute ETCMM Consultation 
(a $200 value)
, you will immediately start to sharpen your goals, refine your marketing plan, pinpoint your effective strategies, and create new practice opportunities.

You are taking the first step toward greater profitability and professional and 
client satisfaction. 

Claim your Complimentary Consultation by e-mailing me at mailto:consult@educatetoconnect.com, or calling me at 1-505-867-0094.  

No Problems.  Absolutely NO Risk To You! 

 

 

What Does Dr. Liz Lipski
Say About Dr. Signe's  Strategic Self-Promotion Methods?

 


"I've had the opportunity to work with and get to know Dr. Signe A. Dayhoff. She is an extremely knowledgeable professional who can really help people who want to deal with their issues of social anxiety. She's also an effective coach for people who want to perform better and with more ease.

"In addition to the deep wealth of tools in her psychological toolbox, she's also extremely funny to be around. She keeps me laughing with her light-hearted and good natured comments. If you're looking for someone to guide you to excellence, she can really help."

- Dr. Liz Lipski, CCN, certified clinical nutritionist, Innovative Healing.com & AccessToHealthExperts.com
 

Why Does Dr. Liz Recommend Dr. Signe: 
"She's extremely knowledgeable."


                               


Why You Should Choose Dr. Signe As Your Educate To Connect Method Coach-Consultant?

I have what you need and want from the ETCM:
 
* Expertise & experience & perspective
*
Personalized attention 
*
Customized individual marketing program
* On-target evaluation and focused, productive recommendations 
*
Convenience
*
Concrete, verifiable results


What Do Drs. Judith Sherven & Jim Sniechowski
Say About Dr. Signe's  Strategic Self-Promotion Methods?

"Signe Dayhoff is one of the brightest, most creative and resourceful marketing coach-consultants we know. She tips us off to radio bookings and other media leads, Internet marketing techniques, branding angles, list building strategies, customer fulfillment, and even product development ideas. She's the 'Queen of Confident & Strategic Self-Promotion.'"

- Judith Sherven, PhD and Jim Sniechowski, PhD
Originators of Bridging Heart & Marketing Conferences and Soft-Sell Marketers Association http://www.judithandjim.com

Why Do Judith & Jim Recommend Dr. Signe: 
"She's the 'Queen of Confident & Strategic Self-Promotion.'"


 

CONTACT DR. SIGNE NOW

mailto:consult@educatetoconnect.com
505-867-0094

Join The Hundreds of Others Who Have Followed the 5 Simple Steps and 
 

1. A
lleviated their promotion reluctance, conflicts, and stress
2. Developed their vision, mission, and client-focused core message to create 
an education-based relationship marketing plan that works
3. Effectively reached their clients with targeted, informative, valuable communications 
4. Successfully recruited prospects and converted them to clients for a full practice 
5. Grew their practices profitably with full fees, ethically, and satisfactorily. 

YOU OWE IT TO YOURSELF ... AND TO YOUR POTENTIAL CLIENTS!

 

What Does Healthplex Dental Insurance
Say About Dr. Signe's  Programs?

 


"On behalf of Barry Kay, The Healthplex Sales Team and The Healthplex Broker Round Table, thank you again for participating in Tuesday’s TeleSeminar. Your concise practical insights were right on target. We received excellent feedback from the brokers on the call."

- Kathleen Gallo, Sales & Marketing Department, Healthplex

Why Does Healthplex Recommend Dr. Signe: 
Her "concise, practical insights were right on target."





What Does  Dr. John K. Urice
Say About Dr. Signe's  Strategic Self-Promotion Methods?

 


"Signe Dayhoff is insightful. She is an excellent listener and leads you through the discovery process. Her wonderful sense of humor is a great asset, her intelligence is unquestioned, and she has a wide perspective on the world and people. Caring and sensitive, dedicated and enthusiastic, non-judgmental and committed, she helps people reach their full potential."

- John K. Urice, Ph.D., Professor of Business and Theater Arts Management
 

Why Does John Recommend Dr. Signe: 
"She helps people reach their full potential."

 

 

Take the First Step 

Whether you need a lot of help—or a little—I invite you to e-mail or call me for your free 30-minute consultation. Tell me what you would like to accomplish and over what period of time. I will explain the most effective and efficient ways you can achieve your practice promotion goals.

I heartily recommend that you sign up for my "Educate To Connect Tips" newsletter to get useful monthly marketing ideas AND your 42-item Marketing Self-Assessment bonus. You need to immerse yourself in filling out the assessment because the more prepared you are for your complimentary consultation, the more you will truly benefit from it.

mailto:consult@educatetoconnect.com
505-867-0094

 

Yours in confident, professional value-focused, education-based 
relationship marketing success,


Dr. Signe
Signe A. Dayhoff, Ph.D
.
Your Educate To Connect Method Coach

 

 

       

Copyright 2010 All Rights Reserved  Educate To Connect Marketing - Effectiveness-Plus LLC
P.O. Box 340,  Placitas, NM 87043   505-867-0094
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